Article Marketing Tips: The 3 Most Common Beginner Mistakes

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Take heart, beginners–you will grow into those shoes.

When you are first starting to do article marketing, you are like a toddler who is trying to walk in his father’s shoes.

You want very badly to know everything there is to know, to do things the way they should be done, but sometimes a little knowledge is a dangerous thing.

I have noticed that there are some recurring themes in the questions I receive from folks who are new to article marketing.

This is completely understandable–if you see yourself in the items below, just make the correction and move on. Mistakes can be our best teachers!

Here are 3 of the most common beginner mistakes:

1 – “I should be able to see some type of results after having submitted my first article, right?”

It would actually be unlikely to see any significant change to your website traffic or search engine ranking after submitting your first articles. You will usually have to do article marketing consistently for several months before seeing a change in the search engines.

2 – “Should I be trying to get my website to rank highly for my own name?”

It is not a big deal for your website to rank highly for your own name–that is not what you are shooting for.

Think about it–if someone knows your name, they already know about you. They will most likely find your website with little trouble.

The people who you want to go out of your way to attract with article marketing are the people who do not know your name or your business.

People go to Google and type in search terms when they have a problem that they need solved. Let’s say they need a business coach. They have no idea who they need, they only know what they need–a business coach.

So, they type the search term “business coach” into Google, and then a list of websites comes up. If you are a business coach, that is the list that you want to be at the top of.

How do you know what your potential customers are typing into Google when they are searching for businesses such as yours?

You need to do keyword research.

3 – Placing too much emphasis on one statistical measurement (PageRank, backlinks, etc).

Sometimes people will have the impression that they can estimate the success of their website or another person’s website by looking at one statistical factor, such as PageRank.

They might say, “That site has a PR4 or a PR3 (or lower). That is not a powerful site. If that site gives me a backlink, it will not help me.”

The truth is that PR is only one factor amid many that Google takes into consideration when formulating its rankings. There are many PR4 and PR3 sites that are ranking above PR6 sites for very competitive keyword terms.

If given the choice, would you rather have a super high PageRank assigned to your website, or would you like your website to be in the #1 spot in Google for your keyword terms? Obviously, your goal is the latter.

Beginner–avoid this danger. Do not take any one statistic and try to determine your own or anyone else’s success by it.

Really, the only definitive measure is website ranking for particular keywords. Is your website improving in the rankings for your targeted keyword terms? If so, then that is a sign of success.

Is your website sitting in the #1 spot for your keyword terms? Is so, then bravo–you are dominating for that keyphrase, no matter what your PageRank is.

(Here’s more on the topic of Google PageRank..)

I hope this info has helped some beginners out there! If you have any questions, just let me know.

Photo credit:

In Dad’s shoes by Micah Taylor


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