| Article Marketing - Correlating Your Profits Against The Articles You Submit Many people use article marketing to advertise their websites. Utilizing articles for this purpose can establish your credentials to share information to the broader internet community. If you are involved in this promotion method have you ever stopped to consider to what extent this activity of article marketing is bringing in revenue for your online efforts. If not, you are highly recommended to spend some time correlating revenue to article marketing. While article marketing includes many factors such that an exact computation of advantages in monetary terms is difficult, we cannot run away from the fact that when it comes to profitability of any online business, we must think in terms of hard cash. Here statistics play a big part in comparing revenue to articles and I wish to suggest a way that you can check your article marketing statistics. Simple maths can help to project revenue to the number of articles we write, even though there are factors peculiar only to a particular author that are not common to any other individual. Over a certain time of, for example, 6 months, a writer of several articles can graph receipts derived from article writing with the "y" axis as Revenue and the "x" axis of the graph as the quantity of articles written, each time maintaining the number of article directories to which the article was submitted at the same figure. For example if you are marketing these articles to sites such as ezinearticles.com or goarticles.com, your revenue that goes to the "y" axis is the payout derived for the month from using only article marketing, and the "x" axis will be the number of articles submitted. Over the period of 6 months, you will have sufficient documentation on the graph to draw a straight line that goes through the majority of these points on the graph where the line is represented by the equation y=mx+c The function of the regressed straight line will indicate that the income derived is a function of "m" which is the slope of the line, and a constant "c". The constant "c" is the value at which the straight line cuts the "y" axis and this is the particular part which stems from the individual and is an indication of his skills in authorship, his style of writing, his command of the language and factors that only the individual shows. By studying earnings obtained against number of articles submitted, keeping other factors unchanged, it will be possible to compute the quality of the author's writing and form a rough basis to project further income to the number of articles planned for submission, ignoring other factors such as keyword choice, onsite and offsite search engine optimisation which are not included in the study, and only on the basis of the individual's writing "flair" and abilities as measured by the constant "c". This is by no means exact; but keeping statistics and charts like these is useful in helping the marketer become aware of sudden trend changes, especially where performance drops. He can then study what has caused this deviation and highlight details that may be otherwise missed. Many use software to record earnings, but most scripts do not include graphical analysis. When the charting is done by hand the internet marketer notices sudden changes or is able to think about what to change to derive more revenue. He can go deeper to ask this question: " Since the revenue is directly proportional to the slope of the revenue line, what factors will change the slope?". Knowing these factors, he can vary them and test the changes. By correlating revenue with articles written, the internet marketer can project profitability, no matter how rough the estimate. He has on his hands a set of statistics to use for further analysis, or in marketing terms "testing". Related Posts
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