SEO Techniques to Improve Your Search Engine Ranking | top search engine ranking

Search engine ranking

Search Engine RankingThere are some very simple SEO techniques available for you to improve your search engine ranking. In the course of my normal analysis of competitors’ websites, I find an amazing number that does not employ all of these techniques, yet every one can help you get closer to that coveted #1 position.

Using these will not in itself allow you reach the top position for your keyword, but they definitely help, and there is no single factor that will enable you to hit the top. A #1 position on Google is attained by a combination of many factors, such as internal and external linking strategies, relevance of your content to the keyword and the overall look and feel of your site. Plus those detailed below.

So let’s get started on these: these are the nuts and bolts of SEO, and if they are not right then you are starting off on the back foot. These are the essential SEO techniques that you must have as a minimum if you want to improve your search engine ranking, and although intended mainly for beginners, many established web pages do not contain every one of these.

I write ‘pages’ deliberately, because Google and the other main search engines list web pages, and not entire domains. That means that every single page in your website should be optimized in the same way: each should contain every single one of the SEO techniques listed below.

TITLE TAG

The title tag is contained within the ‘HEAD’ tags of your HTML, before the ‘BODY’ tags. This states the title of the page, and must contain the major keywords of the page. The contents of your title tag do not appear in the text of the page: its purpose is to inform the search engine spiders what the topic of your page is, and what words are important (i.e. your main page keyword). For example, the TITLE tag of a page based on this article would be “SEO Techniques – Improve your Search Engine Ranking.

DESCRIPTION TAG

The description Meta tag is used by Google, and other search engines, in the search engine listings. I have tested this with them all and Google uses it as is, while Yahoo uses part of it. You should provide a description of what the web page is about, and a simple check of the descriptions in other sites using your keyword on Google will show you how many words you can use to have the whole description included. About 20 words are fine.

KEYWORD TAG

Search engines rarely use the keyword Meta tag: Google ignores it completely. However, it doesn’t hurt, and can help in a small way. Include your brand name and your own name. That way some engines might show your pages if somebody is looking for your name. The other Meta tags have no SEO value, and do not help to improve your search engine ranking whatsoever.

HEADING H TAGS

Heading tags (H1, H2, . . .) are used by Google to determine the importance of the text contained in your headings. Use H1 tags for the main title of your page (you also use it in the TITLE tag, but that isn’t seen by readers, only by the spiders). Put subtitles in H2 tags. You can change the font size of the text within these tags.

TEXT FORMATTING

Text in bold, italics and underscored are seen by the search engines as having greater weight, and so will be used in determining the relevance of your site. Always bolden your titles, and it also helps to underline it if it doesn’t make it look out of place.

WRITING STYLE and CONTENT

Do not write for algorithms (spiders): write for your readers. Always write for humans and you won’t go wrong. If your page content reads well, and has good vocabulary relating to the topic, then it will have a better chance of a higher listing than if you stuffed it full of keywords. I rarely use more than 1.5% – the keyword densities of the terms ‘SEO’, SEO techniques’ and ‘search engine ranking’ (the main keywords) of this article are 1.5, 0.87 and 0.87 respectively. Too many keywords is bad SEO, and could result in a poor listing for your page – if it is listed at all.

So there you are: six simple SEO techniques to improve your search engine ranking. It is surprising how many experienced webmasters fail to apply all of these: there is no excuse, and they are failing to get the nuts and bolts properly fitted and tightened on their web pages.

Apply these to every page and not only will you improve your SEO, but also your chances of a good search engine ranking. It is amazing how many web pages lack these basic SEO techniques.

If you would like more advanced SEO techniques to help improve your search engine ranking considerably, check out SEOcious target=”_blank” where Pete show you screenshots of how got two of his sites listed at #1 in the main search engines against strong competition.

At www.internet-marketing-net.com you find internet marketing services these internet marketing services not only do well the long term goal of search engine optimization (SEO) and Page Rank but at the same can be great sources of targeted website traffic as a part of your internet marketing strategies. Such marketing services are website directory listing, article submission service and article writing service, affiliate network and affiliate program offered from marketing companies with professional marketing consultants. A way to create backlinks and targeted traffic is by placing a directory listing of your website in website directories. These links in website directories vary depending on the website directory. Of course, you would like to get the one-way back links as far as possible and the higher search engine ranking and traffic ranking website directories are best as far as link juice goes. But overall when your website is new getting backlinks in as many good website directories is a significant part of your internet marketing efforts even if they’ve a lower page rank and traffic rank. Use a website directory submission service which submits your website for you, that saves loads of time like for directory search website directory submission and affords you full reports. Article marketing is another way for your internet marketing efforts. Article submission in ezines and on sites will give an enormous amount of website traffic to your website. The trick for

 

Some good resources on SEO are the following:

==> SEO Revenge

==> Market Samurai

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Category: SEO

2 Responses to “SEO Techniques to Improve Your Search Engine Ranking | top search engine ranking”

  1. Most internet marketers who are having success these days are using Cost-Per-Action, or CPA offers. This is because affiliates don’t need to complete high ticket sales in order to get commission for a conversion.

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